How we handle your details

What we collect

When you use the contact form, take the scorecard and ask for the breakdown, or subscribe to the Weekly Business Brief, you give us your name, your email, and whatever business detail you choose to share. Downloading a guide on its own does not. If you ask us to email a guide, we use the address you give. That's it. Nothing is collected in the background.

What we do with it

We use it to reply, to arrange and prepare for a call, and (if you asked for it) to send the guide or the scorecard summary.

Asking for a guide emails you that guide. If you tick the box to join the Weekly Business Brief, or subscribe on the site, we email you a confirmation link. We only add you after you confirm. Downloading a guide or sending a form does not add you on its own. The brief is weekly, and every one has an unsubscribe link that takes you off the list straight away.

What we don't do

We don't sell your details, rent them, or hand them to data brokers or ad networks. They stay with Appleton Strategic, and (only where a sale is actually underway and you've asked us to act) the professionals engaged to help with it.

Analytics and cookies

This site uses privacy-friendly analytics that count page views without cookies and without following you around other websites. The site itself sets no cookies, so there's no banner to click through.

Keeping and removing your data

We keep enquiry details only as long as they're useful to the conversation. Email hello@appletonstrategic.co.uk at any time to see what we hold or to have it deleted, and we'll sort it.

This isn't advice

Everything on this site is written to be useful, not to stand in for professional advice on your own circumstances. For that, have a conversation with us or with your existing advisers.